Every Agency Is “AI-Powered” Now. Here’s What That Actually Means.
Every agency is “AI-powered” now. Here’s what that actually means, what it doesn’t, and the five questions to ask before you hand over a brief.
Your Advertising Budget Is Being Optimised by a Machine. The Question Is Whether That Machine Is Working for You.
Programmatic advertising is no longer a niche tactic for tech-forward brands. It’s how most digital money moves now. Here’s what that means for Ugandan advertisers in 2026.
How to Choose a Marketing Agency in Uganda Without Getting Bamboozled by Fancy Presentations
The pitch meeting looks great. The slides are gorgeous. Three months later, your campaign is underperforming. Here’s how to choose a marketing agency in Uganda without getting bamboozled.
Why Most Ugandan Brands Are Throwing Money Into a Bonfire.
Somewhere in Kampala, a brand manager is approving a billboard with a stock photo of a smiling family that’s never set foot in Uganda. Here’s why Ugandan brands are burning their budgets — and how to stop.
The State of Uganda’s Advertising Industry in 2025
Every year someone declares digital will kill traditional advertising in Uganda. Every year, a brand spends 60% of its budget on radio. Here’s an honest look at where Uganda’s advertising industry actually stands in 2025.
