The journal · Notes from the studio
Thinking,
out loud.
Straight-talking articles on advertising, branding and design in Uganda: what works, what wastes money, and what to ask before you sign anything.
Every Agency Is "AI-Powered" Now. Here's What That Actually Means.Every agency is "AI-powered" now. Here's what that actually means, what it doesn't, and the five questions to ask before you hand over a brief.Read the article →
Your Advertising Budget Is Being Optimised by a Machine. The Question Is Whether That Machine Is Working for You.Programmatic advertising is no longer a niche tactic for tech-forward brands. It's how most digital money moves now. Here's what that means for Ugandan advertisers in…Read the article →
Why Ugandan Brands Are Suddenly Obsessed With Looking Imperfect (And Why They're Right)The global design world declared 2026 the year of "Imperfect by Design." For once, that's a trend Ugandan brands are already ahead of — they just haven't realised it yet.Read the article →
How to Choose a Marketing Agency in Uganda Without Getting Bamboozled by Fancy PresentationsThe pitch meeting looks great. The slides are gorgeous. Three months later, your campaign is underperforming. Here's how to choose a marketing agency in Uganda without…Read the article →
Why Most Ugandan Brands Are Throwing Money Into a Bonfire.Somewhere in Kampala, a brand manager is approving a billboard with a stock photo of a smiling family that's never set foot in Uganda. Here's why Ugandan brands are…Read the article →
The State of Uganda's Advertising Industry in 2025Every year someone declares digital will kill traditional advertising in Uganda. Every year, a brand spends 60% of its budget on radio. Here's an honest look at where…Read the article →
Final chapter · The launch
Let’sgo live.↗
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